CragHaven Outdoor announces an upgrade to its global supply chain services, providing agile manufacturing from concept to cliff for international outdoor brands

Hangzhou, China - Based on its deep experience in product development in the fields of mountaineering, hiking, and camping, Chinese outdoor brand and manufacturing partner CragHaven Outdoor announced today the launch of the Keystone Partner Program, aimed at providing one-stop cross-border manufacturing services for emerging global outdoor brands from product concepts, industrial design, material procurement to mass production delivery.

CragHaven, headquartered in Hangzhou, has been accumulating a good reputation in the European and American markets as a self owned brand. With its profound understanding of "functionality, reliability, and long-term value," the company has attracted numerous international brand customers who wish to enter the outdoor arena but lack supply chain capabilities in recent years. The "Cornerstone Partner Program" released this time is a crucial step in officially productizing and servicing CragHaven's manufacturing capabilities.

Many small designer or e-commerce brands have excellent creativity and marketing capabilities, but often fall into the dilemma of 'too high minimum order quantity' or 'unstable quality control' at the supply chain end, "explained the head of CragHaven's manufacturing division. The unique advantage of CragHaven is that we are deep users and designers of outdoor equipment ourselves. We understand the stress points of a high-altitude tent and know how to increase its tear strength by two times without increasing its weight through sewing technology. ”

This plan will focus on supporting medium-sized brand customers with annual order volumes between 5000 and 50000 pieces, providing agile manufacturing services including rapid prototyping, small batch trial production, and flexible production. In addition, relying on the logistics advantages of Hangzhou as the cross-border e-commerce capital, CragHaven can achieve a DTC fulfillment model of directly shipping from Chinese factories to end consumers in Europe and America, helping brand customers significantly reduce inventory pressure.

Currently, three outdoor brands from Northern Europe and North America have signed up to join the "Cornerstone Partner Program". CragHaven stated that it will continue to adhere to the manufacturing philosophy of "balance and stability in nature" and become a trusted behind the scenes partner for global outdoor brands.